Product Description
“A practical, no-nonsense, step-by-step approach to business development with enough detail for pragmatic attorneys to feel comfortable…. Her chapter on cross-selling and expanding client relationships alone is worth the price of the book.”
–James J. Stapleton, Chief Marketing Officer, Fenwick & West LLP
Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the help you seek. From developing a reputation to developing relationships, from retaining existing clients to generating new business, Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you. You’ll learn how to write for publications, make effective presentations, network, handle the media, get results from participating in conferences and social events, follow up with contacts, build relationships with referral sources, close the deal with prospective clients, and more. This new book from a leading law firm marketer and consultant is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills.
–James J. Stapleton, Chief Marketing Officer, Fenwick & West LLP
Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the help you seek. From developing a reputation to developing relationships, from retaining existing clients to generating new business, Business Development for Lawyers: Strategies for Getting and Keeping Clients examines all the available techniques, providing you with the expert insights and practical tips you need to make them work for you. You’ll learn how to write for publications, make effective presentations, network, handle the media, get results from participating in conferences and social events, follow up with contacts, build relationships with referral sources, close the deal with prospective clients, and more. This new book from a leading law firm marketer and consultant is an excellent starting point for anyone developing a personal marketing plan or for the lawyer who wants to improve personal marketing and business development skills.
Information
| Condition | New |
|---|---|
| Shipping Availability | This item ships within 1 to 2 business days. |
| Heavy | No |
| Format | Paperback |
| Author | Schmidt |
| ISBN | 9781588521361 |
| Edition | 2006 |
| Publisher | Cengage Learning |
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